Marketing+Checklist


 * NANDHINI **
 * CELESTE **
 * NANCY **
 * ?questions for interview**

Don't think so - but there is a virtual campus tour of GSLIS - http://uihistoriesproject.chass.illinois.edu/virtualtour/libraries/gslis/ ||  || google search (Masters of science AND Library and information science) gives wikipedia as 5th hit - and wikipedia page lists [|University of IL] UI founding member of the iSchool initiative http://en.wikipedia.org/wiki/List_of_I-Schools ||  || - online LEEP scheduling option, ranking ||  || http://www.lis.illinois.edu/academics/leep/student-feedback ||  || any more recent data? http://www.lis.illinois.edu/articles/2007/03/smith-honored-campus-teaching-award - 2007 - 95% retention rate ||  || http://www.lis.illinois.edu/articles/2007/03/smith-honored-campus-teaching-award - 2007 - 560 online students ||  ||
 * Marketing and promotion ||
 * //Recruitment -// Celeste ||
 * ?1 |||||| Does the college/program offer information sessions to recruit students?
 * ?1 |||||| Does the college/program offer information sessions to recruit students?
 * || a |||| If yes, report all that apply: ||  ||
 * ||  || i || Online information session ||   ||
 * ||  || ii || Face –to – face information session ||   ||
 * ||  || iii || Not applicable ||   ||
 * ||  || iv || Other (specify) ||   ||
 * //Marketing-// Celeste ||
 * ?1 |||||| What means has the program used to market its eLearning offerings. Report all that apply. ||  ||
 * || a |||| Websites
 * || b |||| Internet banner ads ||  ||
 * || c |||| Email ||  ||
 * || d |||| Listserv postings ||  ||
 * || e |||| Newsletter ||  ||
 * || f |||| Newspaper ||  ||
 * || g |||| Magazine ||  ||
 * || h |||| Journal ||  ||
 * || i |||| Radio ||  ||
 * || j |||| TV ||  ||
 * || k |||| Posters ||  ||
 * || l |||| Free promotional gifts ||  ||
 * || m |||| Not applicable ||  ||
 * || n |||| Other (specify) ||  ||
 * //Marketing team// ||
 * ?1 |||||| Does the institution have a marketing team for promoting eLearning? ||  ||
 * ?2 |||||| Does the college/program have a marketing team for promoting eLearning? ||  ||
 * ?3 |||||| What staff members are included on the eLearning marketing team(s)? ||  ||
 * || a |||| Market researcher ||  ||
 * || b |||| Recruiter ||  ||
 * || C |||| Communications specialist ||  ||
 * || d |||| Other (specify) ||  ||
 * //Marketing strategies// ||
 * 1 |||||| What program highlights/features make the program marketable?
 * 2 |||||| Does the program provide previous students’ testimonials about its eLearning courses and programs?
 * ?3 |||||| Did the program track conduct a market analysis before launching to better understand its audience and competitors? If so, please report details. ||  ||
 * ?4 |||||| Does the program track analytics on its marketing and promotion efforts to evaluate and improve future marketing initiatives? If so, please report details. ||  ||
 * ?5 |||||| Does the college/program track information about student attrition (or dropout) rate?
 * 6 |||||| Does the college/program provide any statistics on how many students successfully completed the online program?
 * ?7 |||||| Does the college/program provide any statistics on the types of barriers causing attrition? ||  ||